Cricket Victoria confirms re-investment in community cricket

Grassroots cricket will benefit from the investment which supports:

• More staff working in the community, delivering programs in key markets
• The delivery of new and renewed cricket programs to support participation
• Broader service capacity for Victorian cricket delivered from Cricket Victoria’s headquarters

In addition to the investment, Cricket Victoria’s community structure has been improved while retaining existing roles. General Manager – Community Cricket Daisy Brooke will oversee three consolidated areas of focus: Participation, Club Support and Customer Experience.

Cricket Victoria will also re-introduce resources to supporting umpire education and retention, junior programs and new technology platforms.

The organisation will also invest $1.2 million in the Australian Cricket Infrastructure Fund (ACIF) which supports the delivery new and enhanced cricket facilities across the state in partnership with Cricket Australia.

Victoria has a proud history of strong results in cricket participation and the delivery of facilities and today’s announcements position the organisation to deliver on its vision to make cricket the favourite sport for all Victorians.

Cricket Victoria Interim CEO Nick Cummins said the investment was an important step in enhancing the breadth and nature of Cricket Victoria’s service to the cricket community.

“We have an opportunity to improve and re-establish areas of the support we provide to Victorian cricket. That support will come in the form of more people in our field force, junior participation and roles which provide upskilling support to volunteers,” Cummins said.

“It’s not just about boots on the ground. It’s also about a range of programs that weren’t able to be conducted last year that we were intent on restoring as soon as we could. We want to set ourselves up to capitalise on the opportunities of the season and years ahead.”

Incoming General Manager – Community Cricket Daisy Brooke, who commenced her appointment recently, said the changes provided a solid platform to build on.

“Victorian cricket has a fantastic opportunity this summer and into the future. The game is fortunate to have extraordinary support from thousands and thousands of volunteers, clubs, families, communities and players. But we also know we need to provide the right support and nurture the grassroots cricket community to grow participation and increase retention,” Dr Brooke said.

“There are a number of major projects underway in community cricket with long-term benefits for our cricket family. I’m looking forward to supporting all of the mechanisms we have to make our support stronger, simpler and delivering the most impact for the game.”