Victorian cricket launches new five year strategy

At the heart of the 2017-2022 strategy is a focus on fans, participants, volunteers and elite players and teams.

In line with the One Team philosophy of working more closely together across Australian cricket, the new Victorian strategy is complementary to Cricket Australia’s new national strategy released today, whilst also recognising local nuances and priorities.

Cricket Victoria CEO Tony Dodemaide said the 2017-2022 vision would deliver on the organisation’s vision to make cricket Victoria’s favourite sport and a sport for all Victorians.

“We want our participants to be excited and inspired to begin and stay in the game. We want our elite teams to represent the best high performance system in Australian cricket and we want women and girls loving cricket just as much as men and boys,” Dodemaide said.

“Further to that, we want our loyal volunteers to feel more supported than ever before and to ensure our fans are thrilled by cricket and engaging with the sport in whichever way works for their needs. Driving all of this are our people at Cricket Victoria – critical leaders across the sport and we’ll strive to ensure they love the work they do.”

“Financial sustainability underpins all of this important work. We are committed to maximising our potential as a sport through investment in key areas and building our partnerships with communities and governments,” Dodemaide said.

The CEO of Cricket Australia, James Sutherland, said the combined state organisations had set out to make the national strategy the most inclusive discussion ever in Australian sport.

“We do not underestimate the challenges that are inherent in those strategic themes. Our recent facilities audit – the first complete survey by any sport of all its facilities around the country – found that just 20 per cent have changing rooms that are suitable for women and girls,” Sutherland said.

“It also told us that too many cricket clubs do not have enough practice facilities, and that many new communities in our major cities have no sporting facilities at all. It is hard for any sport to look for growth if the basics aren’t right, and this strategy shows that cricket is determined to act as one in meeting that challenge.

“We don’t do this for our own sake – all of us believe that the Australia will be healthier and stronger if sport, and particularly a wonderful team game like cricket, is at the heart of its communities.”

Victorian Cricket Strategy, 2017-22

Our Vision: Victoria’s favourite sport and a sport for all Victorians

Our Purpose: Inspire and support all Victorians to love cricket

Over the next five years, we will achieve this with the following strategic themes:

Make Victoria Number 1 for fans:
– Grow our fan base through the Big Bash

Make Victoria Number 1 for participation:
– Grow sustainable participation and increase support for Victorian clubs and volunteers

Make Victoria Number 1 in all formats:
– Deliver the best High Performance system in Australia that feeds Victorian, Big Bash and Australian teams